The work I have undertaken has been has been extremely diverse and varied, encompassing websites operating in both the B2B and B2C sectors, locally, nationally, internationally and with both information and e-commerce focuses.
Some SEO Clients
It should be noted that the following clients are those of my previous employer Receptional and that the SEO work I conducted for these clients was undertaken as Receptional. I therefore take no personal or professional ownership of the accounts.
Website: cashgenerator.co.uk
Sector: Retail / Financial Services (B2C)
About: Cash Generator have over 200 high street stores across the UK, offering a unique buy & sell service in addition to financial service products including cheque cashing, cash for gold and payday loans.
Key Activities:
- SEO account manager / Lead SEO consultant
- Helped devise a local search strategy with the wider SEO team
Nick is an excellent SEO practitioner. He has delivered a high quality SEO audit in a manner that is sensitive to both the need to drive ROI and balance commercial considerations. His audit has driven significant improvements to the CG website. His demonstrated great knowledge and reliability in overcoming a Penguin penalty that affected the website during 2012.
Louise Bruchez, Head of Digital Marketing, Cash Generator (from LinkedIn).
Website: watchco.com
Sector: Retail (B2C)
About: The Watch Company (WatchCo) sell mens watches and clocks directly to consumers (mainly within the USA). WatchCo stock all of the major brands including Fossil, Citizen and Casio.
Key Activities:
Led the on-page SEO strategy for WatchCo. I implemented a canonicalisation strategy for WatchCo which eradicated a very real threat from the Google Panda (low quality content) filter. Working alongside the link building team, the results were almost instantaneous with a triple % increase in organic search traffic.
The WatchCo SEO / link building campaign was also shortlisted at the UK Search Awards 2012 for the “Best Use of Search in Retail”.
Website: action-storage.co.uk
Sector: General Warehousing & Storage (B2B/B2C)
About: Action Storage supply a vast range of shelving, racking and locker storage systems to customers worldwide.
Key Activities:
- Developed and directed the national SEO strategy
- Account manager/lead SEO consultant
Nick, on behalf of Receptional, provided SEO advice to Action Storage Systems and helped to guide us through a very difficult time when we re-launched our web site. His in depth knowledge and attention to detail were excellent and I would highly recommend his services.
Tom Brialey, Managing Director, Action Storage Systems (from LinkedIn).
Website: sydneymitchell.co.uk
Sector: Legal Services (B2B/B2C)
About: Sydney Mitchell solicitors provide legal services across the West Midlands.
Key Activities:
- Content Management System (CMS) build – Drupal
- Management of website design process
- Development of a mobile optimised website
- Creation and implementation of a locally focussed SEO strategy targeting Birmingham, Solihull and Sheldon.
- Account manager/lead SEO consultant
- Management and Implementation of telephone tracking
Nick was the driving force behind the building of a new website – which not only looked the business but also improved the end user experience massively. The work that Nick did on the new site and the SEO work that was undertaken following on from the launch, boosted the organic search traffic and delivered a substantial increase in online enquiries.
Georgina Smith, Former Marketing Manager, Sydney Mitchell LLP (from LinkedIn).
Website: compoundsecurity.co.uk
Sector: Security Products & Services (B2B/B2C)
About: CSS Ltd supply security systems directly to consumers, councils, schools and police forces worldwide.
Key Activities:
- Content Management System (CMS) migration & build – Drupal
- Creation and implementation of a national SEO strategy
- Account manager/lead SEO consultant
- Management and Implementation of telephone tracking
My experince has encountered in excess of 50 clients however some key businesses that I have had the pleasure of working with include the following: