Hi, I’m Nick Andrews and I am the Senior Search Manager for leading multi-channel retailer, Marks & Spencer. I am also a judge at the European Search Awards.
With a strong focus on ROI, I aim to develop future-proof strategies that present both short and long term gains. Through highly targeted and thoroughly evaluated campaigns, my approach not only increases the volume of relevant traffic to a website, but also increases the level of visitor interaction through increased conversions whether it be enquiries, sales or downloads.
I have been exposed to a vast number of clients and enterprise level accounts whilst working agency-side and have managed several high profile SEO accounts with SEO budgets in excess of £1m. My experience has allowed me to develop campaigns in both B2B and B2C sectors, for clients of various sizes from niche, lesser known brands to many familiar household names. Within my current role I manage a team of paid search and natural search marketing professionals and am responsible for £20m+ search marketing budget.
Areas of Expertise
- Search Engine Optimisation (SEO) Strategy
- Paid Search Advertising – Pay per click (PPC), remarketing, display advertising
- International SEO
- Mobile SEO
- Local Search Optimisation
- Content Marketing
- Digital PR
- Content Management System (CMS) Development – Drupal, Joomla, WordPress
- Conversion Rate Optimisation (CRO)
- Email Marketing
To discover more about me, please take a look at the following locations where you will find me most active:
When not busy making money for M&S I can be found playing the electric and acoustic guitar, frequenting Craft Beer pubs across London and being a lifestyle blogger in Milton Keynes.